A Signature IP by Monkey Ads – The Lead Machine

📌 What is the Monkey Funnel?

Most marketers define a funnel in broad strokes:

TOFU (Top of Funnel) → Awareness

MOFU (Middle of Funnel) → Consideration

BOFU (Bottom of Funnel) → Conversion

But in high-stakes performance marketing, these stages are too vague to drive actionable decisions.

At Monkey Ads, we’ve developed a proprietary funneling system that reflects real CRM realities, sales workflows, and campaign output visibility.

We call it: The Monkey Funnel™

Built on our proven GQNC Framework, it goes beyond theory into execution with clear lead movement stages, qualification checkpoints, and conversion signals.

🧠 The Foundation: GQNC Framework

GQNC stands for:

• G → Generation
• Q → Qualification
• N → Nurturing
• C → Conversion

These four layers define the entire lifecycle of a lead once it enters the system.