Dil Dhadakne Do | Ghanti Bajne Do
By Palak Madhwani पलक माधवाणी | Monkey Ads – The Lead Machine
ORM isn’t just about damage control.
It’s about being present, proactive, and purposeful—every single day.
This proprietary framework ensures:
DDD: Dil Dhadakne Do
Refers to clicking the heart icon on Instagram
→ Being active, available, human, and responsive
GBD: Ghanti Bajne Do
Refers to clicking the bell icon (notifications) on other platforms
→ Be alerted, be accountable, and let the brand respond with rhythm
Frequency: 3x daily (Morning, Midday, Evening)
| Action Item | Description |
|---|---|
| ❤️ React to Comments | Heart all genuine comments to acknowledge your audience |
| 💬 Reply to Comments | Promptly answer queries or thank users |
| 📩 Check DMs | Respond within 1 hour to queries, praise, or complaints |
| 🔍 Look for Mentions/Tags | Repost positive ones, acknowledge brand stories |
| 📲 Forward Inquiries | Route product/service leads to internal CRM or BD Team |
| 🚨 Flag Negatives | Note any negative remarks for escalation |
| 🤝 Address Feedback | Be empathetic, polite, and human. Never defensive. |
| 🧑💻 Escalate if Needed | Share screenshots internally if brand response is unclear |
❗ Rule: Even a “👍” emoji deserves a “❤️” in return. People must feel seen.